Toronto, Ontario | August 2014

The Popularity of the Fashionable Socks Brand Expands into Eyewear

Trevor Cohen, CEO of international lifestyle and giftware giant, Giftcraft Ltd., recently commented on the growing popular of the company’s Yo Sox™ Fashion Socks Brand and the resulting expansion into new key categories.

“We introduced our line of fashionably unique socks just a little over a year ago and since that time the brand has enjoyed tremendous success. We knew we had a winning brand when the collection first debuted at the Atlanta and Toronto Gift Shows based on the sales results from the show and subsequent sell-through results at retail. While we planned to expand into new categories in due time, that timeline was accelerated in response to feedback we received from our retail partners. Priding ourselves on our ability to quickly respond to market demands, we launched Yo Shades Sunglasses at this summer’s Gift Shows and to no one’s surprise, the line was an instant hit” noted Trevor Cohen, Giftcraft CEO.

Yo Shades features six unisex designs in today’s most popular frame style and features the brand’s most popular sock patterns as well as some fresh designs. Yo Shades are crafted with tinted polycarbonate lenses and each pair includes a matching micro fiber pouch for safekeeping and cleaning. Yo Shades will retail for under $15-USD available through retail as well as www.yo-sox.com Yo Sox™ is currently accepting wholesale orders for Yo Shades with the first shipments to retail commencing in November 2014. Retailers interested in learning more about Yo Shades and the Yo Sox™ Brand are invited to visit www.giftcraft.com/yosox-home.aspx or by calling 1-877-387-4888 (USA) AND 1-800-387-1777 (Canada).

About Giftcraft, www.giftcraft.com
Giftcraft Ltd. is a lifestyle industry leader servicing a diverse network of décor and giftware retailers throughout the world. With corporate headquarters based in Brampton, Ontario, Giftcraft Ltd. sets the standard in innovative design and development of decorative and functional lifestyle products to meet both the décor and giftware needs of today’s savviest consumer.